In the following lesson we looked at some Digipaks so that we could get an idea of what we need to include and how to present the information. After I looked at existing Digipaks I started to think about what I could do for my own. The Digipaks I looked at were by Jack Johnson, Damien Rice and KT Tunstall. 
Damien Rice – This Digipak is very standard, and the name of the artist and the Digipak name are in the centre. At the bottom of the Digipak is a small image, which looks hand drawn, and this could be used to show that the idea of having a standard, simple image reflects his use of neutral colours. I don’t like this Digipak as much because I feel that it is too plain, and doesn’t have much to attract the audience.
For the Advert I went onto the Internet and looked at existing magazine adverts that had been used in magazines, and also some adverts that had been made by other media students.

In this advert they have included pictures of themselves and all of the information about the album is at the bottom of the page. I like the idea of having most of the information at the bottom of the page but I think I will choose to have an image of some sort in the top two thirds.
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For this advert they have used an image as a background and then overlaid other images and text. They have the album information spread across the page but have included an image of their album in the middle third. I think that in my advert I am going to have a similar idea to this, by having a background image and then include a picture of my Digipak so that the audience can see what they are buying.

In this advert there is no image of the Digipak but they have used bold black writing for the name of the album, so even though there is no image of the Digipak it is easy to see what is being advertised. This advert is quite complex, as it contains a lot of images as well as a lot of text. I want to keep my advert quite simple, but have enough information that will make people want to buy the album

Jack Johnson – I liked the idea of having one main image, in a colour, which contrasted with the background. He also has his name in black which links with the silhouette of the tree and himself. The name of the Digipak is in a very similar colour tone to the background. For my Digipak I think I am going to have one main image of a speaker and then have a plain background so that the image will stand out and be more noticeable.
Damien Rice – This Digipak is very standard, and the name of the artist and the Digipak name are in the centre. At the bottom of the Digipak is a small image, which looks hand drawn, and this could be used to show that the idea of having a standard, simple image reflects his use of neutral colours. I don’t like this Digipak as much because I feel that it is too plain, and doesn’t have much to attract the audience.
KT Tunstall – This Digipak contrasts quite a lot to Jack Johnson’s and Damien Rice’s as it is very cluttered, and uses a variety of colours and images. I like the idea of using bright colours to stand out however I don’t like the use of multiple images on the front cover. Her name and the Digipak name are in the top left hand corner and the font is also quite difficult to read and I would prefer on my Digipak to have fairly simple writing which is clear to read but still unique so that it stands out.
For the Advert I went onto the Internet and looked at existing magazine adverts that had been used in magazines, and also some adverts that had been made by other media students.

In this advert they have included pictures of themselves and all of the information about the album is at the bottom of the page. I like the idea of having most of the information at the bottom of the page but I think I will choose to have an image of some sort in the top two thirds.
.jpg)
For this advert they have used an image as a background and then overlaid other images and text. They have the album information spread across the page but have included an image of their album in the middle third. I think that in my advert I am going to have a similar idea to this, by having a background image and then include a picture of my Digipak so that the audience can see what they are buying.

In this advert there is no image of the Digipak but they have used bold black writing for the name of the album, so even though there is no image of the Digipak it is easy to see what is being advertised. This advert is quite complex, as it contains a lot of images as well as a lot of text. I want to keep my advert quite simple, but have enough information that will make people want to buy the album
To research music video’s I used different media technologies. I watched the music channels on TV such as 4Music and Viva, where they showed a variety of music videos, going from urban music to dance music. I also used things such as Youtube where existing video’s can be uploaded as well as being able to look at media video’s created by other students. During one of our media lessons we also looked at a DVD, which included some of the best-voted music videos. By looking at a variety of videos from different sources I was able to get many idea of what was needed to keep the audience interested.
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